Chrysler really wants people to view the new minivan offering as the perfect family automobile, and to drive that point home they actually stationed a workforce of children in a California Chrysler dealership to pull a fun hidden camera stunt on that day’s lucky patrons.
The automaker has used these three children before in other promotions and have affectionately named them the PacifiKids, as their job to date has been to help show off just how great the new 2017 Chrysler Pacifica really is. On this particular day, Miles, Izzy, and Harper teamed up to act as junior versions of adult salespeople. It was an undeniably fun atmosphere in the dealership while they were there, and believe it or not they really did sell their fair share of Chrysler Pacifica minivans. Who better to make that pitch than the kids the van was engineered to impress?
“Kids today are influencing their parents’ purchasing decisions more than ever, from the clothes they buy, to the music they download, to even the cars they buy. And kids love minivans,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “So we thought, why not let children, the ones who are informing those major family purchases and for whom the Chrysler Pacifica is specifically built, take over a real FCA dealership for one day to show moms and dads why the all-new 2017 Chrysler Pacifica is the best vehicle for their family.”
If there are any Kalamazoo, MI customers interested in taking this vehicle for a test drive, we invite them to visit Vicksburg Chrysler Dodge Jeep® RAM any time. It will be adult sales associates helping you if you do stop by, but not every dealership in America can be graced by the PacifiKids. Anybody wanting a great new minivan, however, absolutely can get their mitts on the new 2017 Chrysler Pacifica.