Just like there is nobody better to endorse basketball sneakers than LeBron James, there really is no better person to endorse muscle cars than actor Vin Diesel, the man whose character Dom Toretto drives them so forcefully in the wildly popular “Fast and Furious” films.
So that’s exactly what the FCA US LLC marketing department did when putting together their “Brotherhood of Muscle” ad campaign. They went right out and got the guy who has become synonymous with vehicles like the Dodge Charger and Dodge Challenger over the course of the last fifteen years.
“Vin Diesel is the ideal partner to drive Dodge’s new campaign, ‘The Brotherhood of Muscle,’” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Both Dodge and Vin have large, extremely loyal fan bases that are passionate about high-performance vehicles, family and pride. It’s a natural fit that builds on the strengths of both of us.”
The commercials, which already are airing on national television this month, feature Diesel behind the wheel of a number of new Dodge cars. These cars are known for their monstrous performance, but something about Diesel’s intensity (and last name) help bring these cars to life in a way that nobody else really could. Our expert Dodge dealers already were excited about the most recent batch of these automobiles. Now? We’re more excited than ever, and we imagine Vicksburg, MI customers are, too.
If you’d like to test drive either the new Dodge Charger or the Dodge Challenger, come pay us a visit at Vicksburg Chrysler Dodge Jeep® RAM any time. We’ll get you behind the wheel in no time, and while we can’t guarantee it will be quite as exciting as the Diesel commercials, we can say with confidence that it will be worth your time.