Over the course of the last several years, the Dodge brand has received extremely positive publicity as it has for its Hellcat engine, a 707-hp monster of machinery that turned models like the Dodge Charger and Dodge Challenger into the types of vehicles that “Fast and Furious” co-stars would win a whole lot of pink slips with.

In the handful of years since those vehicles and that engine originally debuted, all any serious fans of the brand have talked about has been which other vehicles could support the engine and what the next iteration of that engine may be.

Well, we’ve gotten word here at Vicksburg Chrysler Dodge Jeep® RAM about the next big step for new Dodge cars, which is set to debut at the New York Auto Show this coming April. It will be called Demon, and it is expected to be even more powerful than the 707 horsepower that we saw come out of the Hellcat models. That is unofficial, of course, but the automaker is much too excited about the model to go backward in terms of performance.

“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture. The Dodge Challenger SRT Demon is conceived, designed, and engineered for a subculture of enthusiasts who know that a tenth is a car, and a half second is your reputation,” said Dodge head Tim Kuniskis.

We can’t wait to see what the Dodge brand comes up with this April, as it’s sure to be every bit as exciting for Portage, MI customers as when the Hellcat debuted. This always has been a brand that does great things with muscle cars. We consider this to be the next chapter in that story.