When people talk about their dream cars, they typically talk about what make and model they’ve always envisioned. Here at Vicksburg Chrysler Dodge Jeep® RAM, we get more than our fair share of customers who say they’ve always dreamed of owning a Dodge Viper or vintage Dodge Charger or something of that ilk.

What they don’t always mention is what color they’ve always dreamed of owning. So when it comes time to pick out a color for these dream cars, a surprising number of customers in Battle Creek, MI really have to give it some serious consideration. When it comes to Dodge vehicles in particular, the palette is insanely impressive. And this year, Dodge has done something really fun in naming every exterior paint color with the brand’s heritage in mind.

“Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. “For Dodge, the heritage-inspired names are more than just catchy ways to call out our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their Dodge.”

There are even two new limited-production exterior paint colors for 2017, including Green Go and Yellow Jacket, and every other hue in the arsenal has an equally fun and vibrant name. With color names like “Blue By You,” “White Knuckle,” and “Go Mango,” picking a color for a dream car has never been so fun.

If you’re interested in new Dodge cars in any of these amazing colors, come pay us a visit and one of our sales associates will be happy to get you behind the wheel of your dream car in your favorite color!