In our last post we discussed how FCA was planning on releasing a pair of Super Bowl commercials of which the content at that point was not made clear, but now that the game is all said and done we know that both of the pricey television spots were devoted to the Jeep brand.
This was both surprising and unsurprising at the same time. Two blocks of ad time meant that FCA would have had an opportunity to draw attention to two brands, but instead they focused it on just the one, which also just so happens to be one of the most successful of the nameplates under the FCA umbrella.
This meant good awareness for a lot really nice SUVs like the 2016 Jeep Grand Cherokee and 2016 Jeep Wrangler, as both spots celebrated the legacy as well as the present of Jeep automobiles. Since this year marks the 75th anniversary of the brand, there definitely was a hint of nostalgia in the ads, but they came off well and, while not over-the-top attempts at humor like many Super Bowl ads, still left an impression on people watching the game.
The first ad was called “Portraits” and featured close-up black-and-white images of all sorts of different human beings flashing while a voiceover inspirationally covered the seven-and-a-half decades of history. Occasionally a famous face would pop up, helping hold onto interest, but the sentimentality of the commercial was comforting and pleasant.
A second ad, “4x4ever,” was much more high-energy, with bright colors and a vibrant hip-hop track telling the narrative of the brand in more robust language.
As your Jeep dealership, we look forward to seeing how these ads help continue to push the momentum for the Jeep brand. It already has been a roll, but we’re expecting even bigger things through the rest of 2016.