The Jeep® Wrangler is one of those vehicles that is immediately recognizable by even casual lovers of automobiles, and considering how hard it is for engineers to develop that level of recognition for a model, it’s terribly important that when redesigning it ahead of a generational upgrade, they don’t alter the look of the thing so much that it no longer resembles the iconic automobile that got the brand where it is in the first place.

Knowing all that, it should come as no surprise that Jeep is already making it very clear that the completely-redesigned next-gen version of the Wrangler will not be featuring some radical modern design that looks nothing like the legend we’ve all grown to love, not even if making those massive design changes could improve fuel efficiency.

“You have to be very careful with the [aerodynamic design] of the Wrangler because at the end of the day, it needs to be recognizable as a Wrangler,” said Jeep CEO Mike Manley in an interview with Automotive News. “To some extent that restricts you on some of the aero that you can do.”

This, of course, is not to say that the new Jeep Wrangler won’t be more efficient than its predecessor. Jeep is working very hard to drop weight in strategic places and arrange for other small alterations that will help make the most of every drop of fuel, but these efforts won’t impede on the aesthetics of an SUV that are a big part of what customers love about it in the first place.

As your Jeep dealership serving Portage, MI, we look forward to the release of this new Jeep Wrangler, and we get peace of mind in knowing that one of the things we love most about the vehicle won’t be dramatically changed.