For a long, long time, RAM executives have made it very clear that they simply didn’t believe there was room in the range for a midsize pickup truck. Apparently they put together a RAM 1000 once upon a time and didn’t get the feedback they were hoping for, which was enough for them to scrap the project indeterminately unless anything changed with consumer opinions and the state of the market.
Well, the state of the market has changed quite a bit over the course of the last several years, as more and more automakers are coming out with a midsize pickup truck. Reviewers and consumers alike seem to be enjoying these new offerings tremendously, which was in itself enough to prompt FCA to develop a midsize pickup based on the Jeep Wrangler.
Now, it’s starting to sound like RAM could be interested in joining Jeep in putting together a midsize truck offering, which would make sense considering the popularity of RAM trucks these days. After all, the 2016 RAM 1500 continues to be the best-selling automobile in the FCA arsenal, so the aforementioned Wrangler pickup and a RAM 1000 (or something like it) makes plenty of sense in the current market landscape.
“I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here – significant growth last year,” said Jeep and RAM boss Mike Manley to the Detroit News. “I think that space is big enough, certainly, to have two offerings there.”
For Kalamazoo drivers interested in a midsize pickup from one of the most respected automakers in the country, this is all very good news. Hopefully, it comes to fruition, and we all will love the finished product as much as the RAM 1500!