A lot of really exciting things happened at the Chicago Auto Show this year (as they typically do), but in terms of FCA vehicles there may not have been any winter debut more exciting than the all-new 2017 RAM Power Wagon, the halo vehicle among RAM trucks slated to get a whole slew of updates for the 2017 model year.

The majority of these updates are aesthetic, but those are exactly the kinds of things consumers look for in an upgraded RAM truck since the powertrains and performance numbers typically are not a problem. In point of fact, the 6.4-liter V8 engine capable of producing an impressive 410 hp and 429 lb-ft of torque will remain in the newest iteration of Power Wagon, with 1,510 pounds of payload possible, as well as a towing capacity that reaches over 10,000 pounds.

So what has changed? A lot, really. The front grille is entirely new, replacing the old chrome look for a blacked-out grille instead. Also gone is the RAM “sheep’s head” logo in the center of the grille, replaced by the word “RAM” in big block letters right across the front.

Inside there are a lot of slick new flourishes, not the least of which are seat backs printed with the same pattern as the vehicle’s off-road tires. There will be an optional backup camera on the tailgate and a second camera on the center-mounted stoplight, while new graphics also adorn the rear quarter panels.

Some of these cues are borrowed from the latest RAM 1500 Rebel trucks and others are unique to this vehicle exclusively. Either way, we’re excited about the new version of this lauded pickup truck, and from what we’ve heard from our customers, they’re pretty thrilled, too.