Being cool doesn’t come easy for every automobile, as we’re all aware. No one can look at an old Dodge Challenger, for example, and honestly say that it isn’t a completely and utterly awesome hunk of metal, but some of those old boats from the ‘50s and ‘60s? No teenager would be caught dead in something like that today.

Knowing that, it’s all the more impressive that the 2015 Jeep Wrangler would remain one of the coolest vehicles currently available at your Vicksburg Jeep dealership. This is an SUV that really hasn’t changed much in all the years it has been made available commercially, yet Kelley Blue Book just included it on their most recent list of the “10 Coolest Cars Under $25,000.” In other words, a complete redesign or overhaul isn’t necessary to stay in the hearts of consumers and journalists. Sometimes, a vehicle that used to be cool will remain that way because the reasons for its popularity will just never change.

In the case of the Wrangler, that has everything to do with an iconic look and unparalleled off-road abilities. The fact that drivers can literally remove the doors to maximize open air is about as cool as it gets, and hardcore off-roading, where the driver rolls over giant boulders and thrashes through massive mud puddles, does nothing to hurt the vehicle’s overall aesthetic.

This is, quite simply, one of the coolest automobiles in the industry today. It hasn’t changed much over the years, but it still is a remarkable vehicle that our customers still adore. As long as that stays the status quo, there’s very little reason to believe the Wrangler ever won’t be considered cool.